Black Friday 2020 - The Plan


Amala Curations Gift Boxes

As so many of us begin to think about Christmas Gifting, we've been getting some questions about Black Friday discounts.

You may have noticed that we don't have too many sales and discounts, and it's not because we're stingy :)  It's because everything in our gift boxes (including the packaging!) is sourced from amazing, small ethical UK businesses, and is very high quality; we only include gifts which are cruelty free, eco-friendly and made with primarily natural ingredients.

I really believe that when it comes to gifting, we should be having a positive impact on the lives of our loved ones and the environment; not just gifting for the sake of gifting.

All of our gifts are lovingly hand-packaged (by me!), and for every gift box purchased, we plant a tree with One Tree Planted, as part of our commitment to sustainability.

We also donate to several great causes, including Tommy's and Shelter Charities, with the purchase of our gift boxes.

The traditional 'Black Friday' doesn't really fit with the concept of sustainability & slow fashion.  This year, more than ever before, we think that you deserve more than the usual frenzied rush of Black Friday sales.  We think you deserve calmness, peace of mind and the ability to plan in advance.

So in this spirit, we want to let you know exactly what we're planning for Black Friday, so there are no surprises and you can shop for what you need with meaningful intent.


20% Off our Wellness & Self Care Range of Gifts.

With this year being what it has been, we want you to be able to send the gift of wellness to your loved ones; thoughtfully curated gift boxes which aim to calm, relax and uplift.



We’ll give first access to the discount to our newsletter community only (sign up here)!

FRI - MON | 27- 30 NOV

The discount will go live for everyone, and will be automatically applied on the website.


Our newsletter family (sign up here) will get first access a day early, and then on Friday everyone is welcome!


I know it's been a confusing year, so we've made things as easy as possible for you:

  • We offer Free Standard Delivery with all our gifts, or you can upgrade to Express Delivery or Next Day Delivery
  • If you're ordering in advance for Christmas, you can select an advance delivery date 
  • Our gifts come with a personalised gift message, handwritten on seed paper, which blooms into beautiful poppies when planted.  We think this is a touching, everlasting way for the recipient to remember you when they see the flowers.

Amidst the chaos of this year, I hope that I can help you send some warmth, wellness and happiness to your loved ones this festive season.

If there's anything at all I can do to help, whether it's putting together a bespoke gift box for your loved one, or just having a chat about anything, I'm here :)


Medha x

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