Introducing Medha Gupta – Amala Curations Founder
Hi! I'm Medha, the founder of Amala Curations by MG, a luxury, ethical gifting service.
I'm a creative at heart, and for several years now, while working in the world of Finance, I've felt inspired to create personalised, luxury bespoke gifts for my friends and family.
This was after I found there to be no easy way of sourcing finely crafted, personalised gift boxes containing high quality, natural products.
“Not only were my gifts spreading happiness to others, but they were also uplifting my heart”
What started as a hobby turned into a therapeutic art for me. The process of finding the perfect gift and presenting it beautifully became my creative outlet. Most importantly, though, I started to see the positive effects the gifts were having on both myself and on others. Not only were my gifts spreading happiness to others, but they were also uplifting my heart as I was creating connections and memories to last a life time.
I believe that these positive effects are elevated when the gift is packaged to perfection. This is what builds up anticipation, and so is as important as the gift itself. The creativity behind this process is something I love.
"My creative inspiration has always been my Mum"
She's amazingly talented at design and presentation. I'm an only child so growing up, we’d spend many a rainy day doing arts & crafts projects together. Over the years, I picked up her talent of attention to detail and making sure things are always exquisitely presented.
"So in some sense, Amala Curations was waiting to be born"
My vision started to come together after I planned my fairy-tale wedding in 2019. During what was a very stressful time (juggling planning a big Indian wedding with my full-time job), creating personalised gifts hampers for my wedding guests was a welcome retreat.
I began to realise that I wanted gifting to be more than just a hobby. I could just feel that this was my true passion, and my way of spreading joy to others.
“One thing I was certain of was that I wanted to ensure all our products would contain only natural ingredients”
When planning what I wanted Amala Curations to look like, one thing I was certain of was that I wanted to ensure all our products would contain only natural ingredients. This stems from my own experience of cancer in my early twenties, when my eyes were opened to some of the harmful chemicals used in everyday products.
“We don’t need to compromise on luxury and presentation when it comes to being conscious consumers”
Whilst the experience made me stronger and gave me more perspective on life, it has also made me determined to make sure that the products we gift are not part of the problem, but part of the solution when it comes to protecting both our health and the environment. We don't need to compromise on luxury and presentation when it comes to being conscious consumers.
After a few months of brainstorming and development, I'm proud and excited to introduce you to Amala Curations by MG, and I look forward to spreading joy to you, your friends and family through my careful curation of luxury ethical gift boxes.